Market analysis tools are software programs that help you monitor and analyze the performance of your marketing campaigns. With the right tools, you can assess your competitors and determine how to increase the value of your products and services.
Choosing the right market analysis tools depends on your business needs. Some are product-specific while others are product-neutral. You will also need to choose a platform that can meet your business’s requirements and provides excellent customer support.
Whether you’re a new business or an established one, market research tools can be very useful. They help you identify and understand your competition, discover new markets, and even uncover threats to your business.
There are a number of tools available for free or for a nominal fee. To decide on the most appropriate option for your company, take into account the size of your business, your budget, and your preferences.
For example, Hubspot is a popular tool that provides website traffic and conversions. It’s easy to use and works across multiple devices. However, it lacks a segment filter feature.
Another popular tool is BuzzSumo. With this, you can find and share content that will interest your target audience. Additionally, it includes a content-analysis tool that allows you to mix topics and niches to create a better content strategy.
The International Trade Centre (ITC) is an organization that developed five online tools to provide the world’s businesses with the information they need to evaluate their trade performance. These tools are now available for free to users in developing countries.